The clean beauty movement has taken the cosmetic industry by storm, with more and more consumers seeking out products that are free from harmful ingredients and prioritize natural, organic components. However, the term "clean beauty" is not strictly regulated, leading to confusion surrounding product labeling. In this article, we'll explore what clean beauty means, how to read labels, and highlight some black-owned beauty brands that prioritize wellness and inclusivity.
What is clean beauty?
At its core, clean beauty refers to products that are free from harmful ingredients, often emphasizing natural, organic components. However, the term is not strictly regulated, leading to confusion surrounding product labeling. Indie beauty brands, often smaller and more nimble, can spearhead the charge in defining clean beauty for themselves, setting high standards that prioritize both user health and environmental sustainability.
How to read labels?
Consumers must educate themselves and look beyond just the "clean" label. Check the ingredient list. Brands committed to wellness, like Oyoma Beauty, are transparent about what goes into their products. They understand that clean beauty is not just a trend but a commitment to safer, more inclusive skincare.
Black-owned beauty brands that prioritize wellness and inclusivity:
- Oyoma Beauty: This brand champions the cause for both black-owned skincare and inclusive skincare, ensuring that every skin tone and type is catered for.
- Briogeo: This brand offers clean hair care products that are cruelty-free, vegan, and free of sulfates, silicones, and parabens.
- Hyper Skin: This brand focuses on creating products that address the specific skincare needs of people of color, with a range of products that target hyperpigmentation, dark spots, and acne scars.
Shea butter and hydrated skin:
Shea butter is a popular ingredient in clean beauty products, known for its moisturizing properties. It's rich in fatty acids and vitamins, making it an excellent ingredient for hydrating and nourishing the skin. Brands like Oyoma Beauty use shea butter in their products to help keep skin hydrated and healthy.
In conclusion, while the clean beauty movement heralds a step in the right direction, consumers must remain vigilant. By supporting brands that genuinely prioritize wellness and inclusivity, we can redefine clean beauty together.
